"the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among the competition and building loyalty among customers." More clearly defined "as a fulfillmentincustomer expectations and consistent customer satisfaction.
Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product. Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand.
Brand management is the process of identifying the core value of a particular brand and reflecting the core value of the targeted customers. In modern terms, the brand could be corporate, product, service, or person. Brand management builds brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers.
Online branding is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace.[Branding in the digital age is increasingly important with the advancements of the internet. Most businesses are exploring various online channels, which include search engine, social media, online press releases, online marketplace, to establish strong relationships with consumers and to build their brands awareness
TDM Essential Branding Package | Frog Transformation includes the following:
Logo Design and Creation (If requested)
Slogan or Catch Phrase
Keyword rich "about" story
Implementation of new or existing Logo, slogan, and about story across all digital online assets. (Google My Business, Facebook, Instagram, Twitter, LinkedIn, and Pinterest)
Campaign creation for "Your Story"
30 Day Implementation of "Your Story" campaign via a series of emails, social media posts, and Paid Advertising (PPC-pay per click).