For many of us business owners, we have found ourselves at one time of the other saying to ourselves, "If I only had more time, I would.....". Well right now is that time. As our new reality finds, storefronts, gyms, studios, practices and the likes all closed, leaving the usual number one priority of bringing in new customers thorough the front door a secondary issue.
Now this could be for a few weeks or it could be longer, so there is no better time than now to shore up other portions of your business. Mainly the digital side of your business.
1) Your Website. With the transition of business moving completely to online, there is no better time than now to make those website changes you have been putting off. This could be simply
revamping your website with new images, videos, and written content.
overhauling your website to be more inline with your brand.
starting a blog with regular SEO rich content.
adding a video section to your site and adding videos.
optimizing your exciting site for SEO.
2) Content Marketing. We all know how time consuming that content marketing can be to do yourself, or how expensive it can be to outsource it to a third party, who may or may not understand your brand voice. Now is a great time to lay your foundation as this can help you later down the road showing examples of your voice for an employe or agency to run with where you left off.
Blog-Simply write about your experiences and what you would be teaching or training someone on if they were in your store, studio, office, or gym. Write about your passions and those whom influence why you do what you do for business.
Videos-Promoting your business has long been a trend that is more vital now that ever. Similar to how you once could get by with out social media, you once could get by with our video. Now however, you need to have a solid video marketing gameplan in order to remain relevant. A simple approach is to speak about the items on your website, discuss the features and benefits or your product or services, as well as providing tutorials on best practices for your customers to implement into their daily lives.
Social Media-Do you still not have a consistant social media strategy? If you are not posting 3-5 times a week, now is a great time to get started. First take advantage of a free tool like Buffer, Sprout, or Hootsuite to hlep you organize your assets and content. Then get to posting your website pages, blog posts, and videos. You will be greatful you did.