Unless you are living under a rock, its doubtful that you have not heard the term search engine optimization or SEO as a business owner this day in age. Its a term that gets thrown around alot in the digital marketing world as a solution to all that ails your online presence.
Truth be told, it matters alot and there are many variable optimizations at your disposal for both on site or on your website SEO as well as off site or your local seo like Google My Business or the other 207 citations online that host and verify your information is accurate.
“Google, Google know-it-all, will my site ever get a crawl?”, asked the Evil Queen, after creating her stunning Wix website, of course. We hear you, SEO can be a daunting topic to tackle as most of us don’t own a magic mirror. But no need to fret, as we’re here to provide you with all the answers to the SEO questions you were always too embarrassed to ask. You’ve probably heard that knowledge is power. And this couldn’t be more true for SEO. The more you know, the better you’ll be able to optimize your website, which will lead to a better position on search results, more clicks to your site, and ultimately – more business. Sounds like a good deal to me. So let’s dive right into our SEO FAQ:
What is SEO?
SEO or Search Engine Optimization involves everything you can do in order to obtain a better position on search engines’ (like Google) results and thus get found more easily. SEO encompasses in particular (but not limited to): adding SEO titles and descriptions to your pages, adding alt text to your images, getting backlinks to your site, starting a blog, and more.
What’s the difference between SEO and SEM?
Both SEO and SEM (Search Engine Marketing) involve increasing a site’s visibility on search results. The main difference is that SEM includes paid promotion tactics and SEO does not. In other words: unlike it’s ‘markety’ big brother, SEO won’t cost you a single penny.