SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.
When you're just beginning your career as an SEO specialists or a business owner wearing many hats, it can often be difficult to know where to start. You've likely heard that links, content, and RankBrain are Google's top three ranking factors, but this means very little when your main objective is to start to see your website ranking on Google.
While SEO can get complex when you're working with larger sites or those that come with their own set of unique challenges, there are a whole host of SEO basics that you can work through to take your site's organic performance to the next level.
We're not talking things that will take you weeks to learn, but steps you can take that will make a difference. To help you learn how to do SEO, we've compiled a checklist of the SEO basics that you need to know and get right on your site.
What is SEO?
If you're an SEO beginner, let's take a quick look at what SEO actually is and how it works. SEO is an organic (non-paid) marketing tactic that helps you to increase your website's ranking on the search engines for search terms that are related to your business, helping to increase traffic and associated conversions.
Ultimately, SEO should bring more traffic to your website, more customers, and more revenue.
And in our 'What is SEO?' guide, Jason Barnard clearly summarized SEO as:
SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem. — Jason Barnard
Why Does SEO Matter?
In 2020, when a potential customer of yours is looking for the products or services that you offer, there's a good chance that the first place they'll turn is Google. If you're not visible when your customers search, it will be your competitors who land the sale.
When you're able to launch a successful SEO strategy, this can:
Ensure that you're visible when your potential customers are searching on Google.
Drive targeted traffic to your website from people directly looking for what you offer as a business.
Result in increased organic revenue (that you're not having to pay per click for).
Give you a strong competitive advantage.
By understanding some of these SEO basics, you can help create a solid organic strategy to help you meet your goals.