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The basics of what you need to know to start marketing on Instagram

It's no secret, as a business owner you need to be marketing your products or services on social media and either selling with in your platform or driving prospects back to your website. No matter your choice of method (Facebook/IG store or Website) you need to be up and running.

Instagram ads are available to anyone through Facebook's self-serve advertising platform. There are three big reasons to start experimenting with Instagram ads.

1. Instagram now has more 500 million daily active users.

2. Instagram posts get more consistent engagement than any other social network.

3. You're now able tag products in Instagram photos and set up a Shop tab for Business accounts, all connected to your website. 

In today's curated post we'll cover how advertising on Instagram works, and the exact steps you can take to get started.


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