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The importance of Google My Business and how to optimize it

Online searches have risen as the go-to for consumers looking for certain products or services in their area. We no longer ask neighbors for recommendations, but instead take to search engines to tell us which businesses are nearby, as well as what they offer, when they are available, and how to get there. And while creating a website is crucial for businesses, that alone is no longer enough. After you read this article, check out our FREE GMB optimization service, where we will set up, build out, and optimize your Google My Business citation absolutely complimentary.

This is where Google My Business comes into play. Submitting your business information to this platform will allow you to appear on relevant local searches throughout all Google apps, and provide potential customers with a full profile of your offering. This guide will teach you all there is need to know about this powerful tool, from how to create a Google My Business account to the best practices for optimizing your business listing performance.

What is Google My Business?

Google My Business, also known simply as GMB, is an online business directory and a crucial element of local SEO. In fact, research suggests that 46% of all Google searches are looking for local information, and that 88% of consumers who search for local businesses on a mobile device end up calling or visiting the business within 24 hours. This makes Google My Business an essential tool for businesses of all kinds.

The platform allows you to include a long list of detailed information about your business, which increases your chances of appearing on relevant searches. Furthermore, your Google My Business listing may appear in Google Knowledge Graph, Google Local Pack and Google Maps, all of which offer high online visibility for local searches.

Any business can join the platform for free as long as they have some sort of in-person interaction with customers. This means that you can list your business even if you don’t have a brick-and-mortar location, as long as you don’t operate 100% online.

How to create a Google My Business Account

  1. Sign in with a Google Email

  2. Add your business name

  3. Select a category

  4. Enter your location

  5. Add a website

  6. Verify your listing

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