Sure we love it when we can help you implement your online marketing goals as a paid client but we love to see other small businesses succeed even more. While researching for blog ideas we stumbled across this wonderful article that is a blue print for what we do for our clients and for our small business ourselves. If you cant afford or do not have the budget to hire us or another digital marketing company then we strongly suggest you follow this blue print.
Marketing your small business doesn’t require a huge expenditure. On the contrary, many effective marketing practices - from creating a website to social media marketing and more - are perfectly doable on a low budget. But with so many marketing options, it might be difficult to know where to start. Should you opt for content marketing? Networking at local events? Creating ads on Facebook?
To help you find the best option for your needs, we’ve compiled a list of 25 small business marketing strategies you can implement on a low budget. Take a read for inspiration and actionable tips, and use this post for reference as you determine how to market your business.
We found this article on wix.com by the author Rebecca Strehlow
Small Business Marketing: 25 Low-Budget Marketing Strategies
25 marketing strategies
Create a professional website
Know your industry
Shape your brand identity
Perfect your elevator pitch
Create a blog
Build a content marketing strategy
Write guest posts
Optimize for SEO
Generate PR buzz
Write compelling CTAs
Craft powerful landing pages
Send strategic marketing emails
Try social media marketing
Generate local awareness
Build a brand community
Incentivize user engagement
Provide free consultations
Experiment with guerilla marketing
Maintain strong customer relationships
Ask for customer testimonials
Attend a conference
Network in person and online
Look for co-marketing opportunities
Build meaningful partnerships
01. Create a professional website
Building an online presence is critical for spreading the word about your brand. With this in mind, create a professional website for your company that serves as the central hub for all information related to your business.
Putting your stamp on the web will strengthen your company’s credibility and make it easier for people to discover you. It also gives you the opportunity to create compelling experiences for prospective customers - such as blog posts, videos, eBooks and more - that draw them closer to your brand.
02. Know your industry
When deciding how to market your business, it’s important to know where you stand in relation to your competitors and target audience. By researching other companies in the field and getting to know your desired customers, you’ll have a better understanding of which marketing strategies will be most effective for your brand.
To learn more about your competitors, do a SWOT analysis or an in-depth evaluation of how you stand in relation to them. This will help you develop a well-informed marketing plan based on your competitors’ strengths and weaknesses, as well as perceived opportunities and threats within your industry.
At the same time, conduct market research to learn about the customers you’d like to target with your product. This will allow you to define your target market, analyze the needs your product meets and determine the kinds of people who might benefit from it. Once you’ve collected enough data, you can create an organized record of your ideal audience by creating buyer personas, or fictional representations of your target customers.
03. Shape your brand identity
As part of your small business marketing strategy, you’ll need to create a brand identity that’s compelling for your audience. That includes everything from choosing your brand colors to determining your brand language and tone.
One of the most essential elements of your brand identity is your logo. A good logo can bolster customers’ perception of your business and help you stand out from the competition. On top of that, it makes your company look more professional.
Because a logo is the face of your brand, it should accurately portray your business and resonate strongly with your target market. Using a logo maker, you can create a custom logo in minutes to place on your website, social media pages, printed fliers, and more. This step-by-step guide shares important tips on how to design a logo, from choosing the right fonts, selecting your colors and more.
04. Perfect your elevator pitch
Sometimes, you’ll find yourself interacting directly with prospective clients or business partners, whether it’s on the phone or at a networking event. To make the most of these opportunities, you’ll need an elevator pitch - a 30-second, pre-prepared speech that explains what your company does and generates interest in your brand.
A great elevator pitch is interesting and memorable, and it shows how your business is unique. Like a mission statement, it should not only highlight your product or service, but also touch on your company’s purpose and values.
05. Create a blog
Starting a blog is one of the most essential small business marketing practices. The main purpose of writing a blog is to provide key insights on topics within your niche. However, it also helps improve your website’s SEO, as you’ll be posting regular updates.
By writing actionable, informative content about your industry, you can highlight your expertise and give value to your readers. This will help you establish your brand’s authority, improve the perception of your services, and attract and retain customers. These blog examples provide useful inspiration for getting started.