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Best Practices to Keep Your Website Up to Date

These days, there’s little in the digital world that isn’t constantly changing and developing. Your website should be no exception. If you want to keep your audience engaged and your content desirable, you’ll have to stay on top of your game and make sure you’re in-the-know about the latest trends. If your site remains the same for too long and isn’t updated with exciting new content every once in a while, you risk appearing stale and irrelevant. Thankfully, you can use a professional website builder like Wix to tweak your site and give it the freshening up it requires.

This straightforward guide will explain how to update your website easily and efficiently:

Deciding whether you should update your website

Before you embark on a full-out website redesign (a hefty project which could potentially take months), consider whether a few simple adjustments could help bring your site to the next level. Knowing how to design a website is one thing, but keeping it constantly up-to-date is quite another. And if you’re not sure whether your website is in need of a little TLC, ask yourself the following questions:

  • Is my design slightly outdated?

  • Have my sales been decreasing recently?

  • Could I realistically increase my results with better product photography or a better overall user experience?

  • Could my brand benefit from any additional pages, such as a blog or an online store?

If you answered “yes” to any of those questions, or if they got you thinking about your site, a little website update may be at hand.

How to update a website in 8 steps

  1. Review your current content and design

  2. Check your website’s data

  3. Evaluate your competitors’ websites

  4. Gather inspiration

  5. Add powerful multimedia elements

  6. Align your design to current trends

  7. Perform simple A/B testing

  8. Optimize your SEO


article written by Dana Meir

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