Many business owners know the importance of regular fresh content available on their website and social media platforms. Businesses of all kinds start blogging as a way to build up a long-term audience, but you can do more.
As the reverse is also happening, with more and more bloggers starting businesses as an extension of their blog. And it makes sense.
One of the biggest challenges new businesses face is building an audience for their products. New bloggers, on the other hand, often work backward, building an audience first by consistently putting out good content and then exploring ways to monetize their traffic.
Starting a blog is easy if you just want to have a side hustle. But if you’re thinking about creative ways to make money as a blogger down the road, you’ll need to be strategic about how you set your blog up for success.
This step-by-step guide will take a thorough look at what you need to know to start a blog and grow it into a source of traffic and income. And while our guide is meant for those who haven’t started a business yet, it’s also relevant for any businesses that want to get into the blogging game.
But first, let’s answer an important question that may seem obvious.
What is a blog?
A blog is a website consisting of content, usually focused on a specific topic, that you regularly add to. Unlike other publications and articles, blogs tend to take on a personal tone, which helps them connect more deeply with their audiences.
People start blogs for all kinds of reasons, including:
Sharing their opinions, passions, or glimpses into their lives
Teaching others what they know
Building an email list
Developing their personal brand as an expert
Selling products or services
A combination of any or all of the above
For these reasons, blogging can be incredibly fulfilling—especially when complete strangers start consuming your content—but it’s also a commitment.
Whether you publish daily, weekly, or monthly, it’s important to be as consistent as possible, not just in how often you publish but also in the type of content you publish.
It’s very rare for bloggers to see results right away, so to stay motivated in the early stages, keep in mind why you’re doing it.